CASE STUDY: SMALL BUSINESS SHOWCASE
LOPEZ BAKERY
Client: Douglas Avenue Business Improvement District (BID)
Highlights from Our Time with Lopez Bakery
Project Overview: Photographic and Video Documentation of Local Businesses on Douglas Avenue
Objective
To capture the vibrant spirit and delicious offerings of Lopez Bakery, showcasing what makes this place so special.
About Lopez Bakery
Lopez Bakery is an adorable gem nestled in Racine, WI, run by the charming duo, Juanita and her husband, Juan. If you haven’t stopped by yet, trust me—you’re missing out! Their bakery is scratch-made daily with top-notch ingredients, and the moment you walk in, the heavenly aroma pulls you in.
Background
As part of a fun project with the Douglas Avenue BID, Varitay Studios was tasked with photographing ten local businesses, and Lopez Bakery was at the top of my list! I had passed by their vibrant murals on High Street and Douglas Ave countless times but had never popped inside. Big mistake!
Approach
I wanted to go behind the scenes and capture the magic of their baking process. In just 90 minutes, I watched Juan and Juanita whip up an impressive array of 15 different pastries. The scene felt almost cinematic—their laughter and music created a joyful atmosphere as they bustled around the kitchen. I must say, their smiles were contagious! Juanita insisted I leave with my arms overflowing with the most scrumptious pastries. I mean, who could resist that?
Results and Reflections
The photos tell the story of the bakery’s warmth and dedication to quality. Juan and Juanita’s pride in their craft shines through, and you can practically taste the love in each pastry. Lopez Bakery is not just a place to grab a treat; it’s an experience filled with joy and community spirit.
So, go visit Lopez Bakery, and be sure to say hi to Juanita—she’s a total muffin! You won’t regret it!